How to Find Out if Your Direct Response Copywriter is Good
If you have the desire to use the internet to make some cash, you'll need a website. That site must be well written, especially if you're hoping it will bring in money. Unless you are a skilled Direct Response Copywriter yourself, you will want to hire a Direct Response Copywriter to develop the text for your web site. A good Direct Response Copywriter can help you generate far more money than you could ever hope to see if you attempted to compose the text yourself. Apparently, not all copywriters are the same. Some copywriters are extremely talented. Some dream of having talent but are just trying to make some bucks because they've heard that online direct response copywriting is a breeze. Here is how you can tell the good from the bad.
Does the writer have his or her own site? Any Direct Response Copywriter who would like to write web copy must have a website that features their biography, a resume, several samples and anything else they want to share. If the writer doesn't have his or her own website, how can they help you build yours? Examine the copy on the writer's site. If it is replete with errors this is not a good sign.
How well do you react to the copy on the Direct Response Copywriter's site? This goes beyond the simple noticing of grammar and spelling errors. Does the web site copy trigger an emotional response as you read it? Are you feeling warmly toward the Direct Response Copywriter? Does it make you want to go on reading and learn more about the writer? Does it make you feel like you want to employ that person immediately? Does it make you want to run the other way? Does it make you angry? All of these are important responses and you should take note of them.
Inquire into the Direct Response Copywriter's background a bit. Look for reviews on unbiased sites and forums. It is likely that the only reviews on the Direct Response Copywriter's web site are going to be glowing ones. Perform a search for the Direct Response Copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These postings demand your extra attention. You have to also request the Direct Response Copywriter to provide you a few references. Be sure that you follow up and actually contact those references so that you can ask for an honest opinion from them.
Make sure you spend some time reading through the samples supplied by the writer. You should ask the writer to send you some samples that aren't already provided on the web site. This is especially vital if the Direct Response Copywriter claims he or she is an expert in a certain field. If the writing is unclear and reads like a rewritten Wikipedia article, you better move on.
You have lots of options available to you when you're trying to figure out whether or not to hire a Direct Response Copywriter. It's important to do your research and look beyond the direct response copywriter writer as a person and find out what you can about his or her reputation and character.